Design that
smiles back, quietly.
I'm Esha — a product & UX designer in Melbourne crafting considered digital experiences for healthcare, banking, and the occasional adventure show. Fifteen years in, still obsessed with the details.
Currently learning to vibe code — turning caffeine, curiosity, and questionable late-night ideas into prototypes ✨
01 · Practice
Three things I do, well.
I work across product, research, and systems — most often leading UX end-to-end on complex, regulated, or high-stakes products.
Product & UX
End-to-end flows for healthcare, banking, and B2B SaaS. Conversion, onboarding, clinical workflows.
Research & CRO
Structured experimentation programs — hypotheses, A/B tests, qualitative interviews, insight synthesis.
Design systems
Component libraries, token architectures, and the documentation that keeps teams aligned at scale.
03 · Selected work